Final Exam. . .

Hello, rasa macam tak ada apa-apa je.. tapi Isnin nie dah start final. :0

Rasa malas ya amat!!


BOSAN GILA!!


p/s: mood xsampai lagi..

The new way to connect! - WeChat

Hello, this is new communication at Malaysia! :)

WeChat  is a mobile text and voice messaging communication service developed by Tencent in China, first released in January 2011. The app is available on Android, iPhone, BlackBerry, Windows Phone, and Symbian platforms. Languages supported include traditional/simplified Chinese, English, Indonesian, Spanish, Portuguese, Turkish, Malay, Japanese, Korean, Polish, Italian, Thai, Vietnamese, Hindi and Russian. WeChat is supported on Wi-Fi, 2G, 3G, and 4G data networks.

WeChat!

Jenayah Siber!

Warning to all internet user!!



Ini adalah artikel yang saya baca..





http://masalahsosialkini.blogspot.com/2010/08/jenayah-siber.html

Recommend to you all

This is my favorite cartoon since i was child :)

Now, i follow this anime! that is ONE PIECE!!!! :D
This is the most style cartoon.

Chapter 6: Relationship marketing using digital platforms

Ini adalah soalan yg saya dpt dan kena dilakukan. :)


http://wps.pearsoned.co.uk/ema_uk_he_chaffey_digmark_5/232/59437/15216088.cw/index.html


p/s Susahnya.. :(

Boring

Not In mood... hmmmmmm..........

My Final Project

Finally we done our final presentation.^^

Now have to prepare for the final exam. Good Luck.

#ThrowBack

7C's of e-Commerce Customer Interface

7C's of e-Commerce Customer Interface

From Wikipedia, the free encyclopedia

7C’s e-Commerce Customer Interface are a set of design principles for e-commerce websites, specified by Jeffrey Rayport and Bernard Jaworski in their book E-Commerce, published in 2000.

The 7C's

Rayport and Jawarski's principles, known as the 7C's, are as follows:

• Context: Site's layout and design
• Content: Text, pictures, sound and video, that the web pages contain
• Community: The ways sites enable user to user communication
• Customization: Site's ability to self-tailor to different users or to allow users to personalize the site
• Communication: The ways sites enable site-to-user communication or two way communication
• Connection: Degree site is linked to other sites.
• Commerce: Site's capabilities to enable commercial transaction

Context

This refers to the site's look and feel. The site may be

• Functionality Oriented : Where the enabling of the function of the site is the prime objective of the site
• Aesthetic Oriented: The aesthetic aspect of the web pages is given priority
• Hybrid: The site is to be both aesthetically pleasing and functionally efficient

Content

This is the offered mix of product and services on the site. This can be images, videos, documents, links and/or downloadable items about the product and services. It is also about the promotion and communication messaging offered. Some of the contents may be time sensitive, that is they have an appeal only for a limited time. For example, a news site needs to constantly update its content to remain relevant.

Community

This refers to the way the site enables user-to-user interaction.

• Non-existent: sites that have no community offer no way for users to interact with one another, on either a one-to-one basis or one-to-many basis.
• Limited: sites that offer features such as reading and posting information, stories, or opinions.
• Strong: sites that offer interactive community functions such as chat rooms and message boards.

Customization

This is the site's ability to allow the users to personalize the site. The different types of communities that the site offers fall under a few different categories

Communication

This is the site-to-user communication. Ways that the site can communicate include:

• Broadcast: This is where the site communicates the same message to a large group of users through portals such as mailings, news feeds, marketing material, or content update notification
• Interactive: This involved more of a one-on-one interaction between the site and the user through user input, e-commerce dialogue and customer-service.
• Hybrid: A combination of the above. An example can be a news site where their news is broadcasted but the user's reply to the news would be interactive.

Connection

How the site links to other sites. Sites' content can link to other sites. This new content can be placed in the same site to retain attention on site or be a path way out of the site. Example can be referrals, web rings and affiliate programs.

Commerce

This allows for the users to trade online. Typically, e-commerce sites have a registration procedure to store information, user preferences, a shopping cart to hold items, security features, instant credit card approval, order tracking, and delivery options.

Lecture: Week #8 - Internet Marketing -

Hello, hari ini saya belajar Chapter4, dan ini  informasi tambahan yang saya belajari. :). :)

CHAPTER 4 NOTES--Rayport & Jaworski Text

Customer Interface

 

CHAPTER OVERVIEW/OUTLINE

 
I. Overview of Customer Interface

A. Technology-mediated customer interface
B. Shift to “screen-to-face” interface
C. Types of interfaces available
D. “Look-and-feel” of the website
E. Commerce activities
F. Communities in the business model
G. 7Cs framework
 

II. Questions

A. What are the seven design elements to the customer interface?
B. What are the alternative “look-and-feel” approaches to design?
C. What are the five content archetypes?
D. Why be concerned with community?
E. What are the levers used to customize a site?
F. What types of communication can a firm maintain with its customer base?
G. How does a firm connect with other businesses?
H. What are alternative pricing models of commerce archetypes?

III. Seven Design Elements

A. The 7Cs Framework for customer design

1. Interface is the virtual interface
2. Worth visiting?
3. What products or services?
4. What messages does it communicate: exclusivity, low price, or ease of use?

B. Definitions and simple illustrations

1. Context – aesthetic and functional look and feel
2. Content – digital subject matter such as text, video, audio, graphics
3. Community – interaction between users
4. Customization – tailor itself or be tailored by user
5. Communication – dialogue between site and users
6. Connection – formal linkages between sites
7. Commerce – sale of goods, products services on site

C. Building Fit and Reinforcement

1. Fit – extent each of 7Cs individually support the business model
2. Reinforcement – aesthetic context of the site

IV. Look-and-Feel of the Design

A. Context

1. Look and feel of a screen-to-face customer interface
2. Includes website, PDA, cell phone

B. Dimensions to Context

1. Function

a. Organized into sets of pages
b. Provides means to navigate through pages
c. Section breakdown
d. Linking structure
e. Navigation tools
f. Performance dimensions

1.) Speed – site page
2.) Reliability – lack of downtime
3.) Platform independence
4.) Media accessibility – download in various platforms
5.) Usability – navigation ease

2. Aesthetic

a. Color scheme
b. Visual themes

3. Usability Tips and Tricks

a. Quick
b. Easy
c. Search capability
d. Get outside opinion
e. Clear categories
f. Clear product names

4. Context archetypes

a. broad, generic approaches to context design
b. new technologies introduce new techniques, introduce new aesthetics
c. Aesthetically dominant – look-and-feel, high form, low function
d. Functionally dominant – low form, high function
e. Integrated - balance of form and function

V. Five Content Archetypes

A. Content

1. Dimensions to Content
2. Offering mix – product, information, and/or services
3. Appeal mix – promotional and communication messaging
4. Multimedia mix – text, audio, image, video, and graphics choices
5. Content type – time-sensitivity

B. Content Archetypes

1. Offering Dominant
2. Superstore
3. Category killer
4. Specialty store
5. Information-dominant – information, but may have entertainment
6. Market-dominant  – market for buyers and sellers

 
VI. A Community

A. Community

1. A feeling of membership
2. Strong sense of involvement
3. User-to-user communication

B. Elements of a community

1. Cohesion
2. Effectiveness
3. Help
4. Relationship
5. Language
6. Self-regulation

C. Types of communities

1. Just friends
2. Enthusiasts
3. Friends in need
4. Players
5. Traders

D. Degree of Member Participation

1. Passive
2. Active
3. Motivated
4. Caretakers

E. Member Benefits

1. Need fulfillment
2. Inclusion
3. Mutual influence
4. Shared emotional experience

F. Dimensions of community

1. Interactive community

a. Chat
b. Instant messaging
c. Message boards
d. Member-to-member e-mail

2. Noninteractive communication

a. Public member webpages
b. Member content

 
G. Community Archetypes

1. Bazaar – wander but not interact
2. Theme park – finite number of areas organized by categories and subcategories
3. Club – highly focused on only one areas of interest, promoting interaction among members
4. Shrine – highly focused community with minimal interaction
5. Theatre – focused in area but allows for moderate interaction
6. Café – focused on common area of interest but provides considerable interaction among members

VII. The Levers Used to Customize a Site

A. Customization

1. Dimensions of customization
2. Personalization
3. Log-in registration
4. Cookies
5. Personalized e-mail accounts
6. Content and layout configuration
7. Storage
8. Agents

B. Tailor by site

1. Tailoring based on past user behavior
2. Tailoring based on behavior of other users with similar preferences
 

VIII. Customization Types

A. Personalization by user

1. Consciously articulated
2. Acted upon preferences

B. Tailoring by site

1. Reconfigure past behavior
2. Reconfigure by other users of similar profiles

C. Karman Parsaye’s Measuring Personalization Quotient

1. Customization (PQ1) – individual preferences
2. Individualization (PQ2) – based on users behavior
3. Group characteristics (PQ3) – based on preferences of others with similar interests

 
IX. Types of Communication a Firm Can Maintain with its Customer Base

A. Communication

1. Dimensions of communication
2. Broadcast

a. Mass mailings
b. FAQ
c. E-mail newsletters
d. Content-update reminders
e. Broadcast events

3. Interactive

a. e-commerce dialogue
b. Customer services
c. User input

4. Hybrid

a. Combines broadcast and interactive
b. Often “freeware” use as marketing

B. Communication Archetypes

1. One-to-many nonresponding user – mass mailings targeted to user
2. One-to-many, responding user – mass mailings targeted to defined audiences
3. One-to-many, live interaction – live information exchanged in real-time
4. One-to-one, nonresponding user – personalized messages to specific user needs or interests
5. One-to-one, responding user – specific use interests or needs
6. One-to-one, living interaction – sends and receives personalized user messages or carries on chat sessions addressing specific user needs or interests
 

X. A Firm’s Connection with Other Businesses

A. Connection

1. Degree site is able to link to other sites
2. Embedded, links maybe on serve or another server
3. Dimensions of connection

a. Links to sites
b. Home site background
c. Outsourced content
d. Percent of home site content
e. Pathway of connection

4. Connection archetypes

a. Destination site – site generated with few links
b. Hub site – combination of site-generated and links to selective sites
c. Portal site  -- absolute links to large numbers of other sites
d. Affiliate program – direct users through links or site banners or other ads
e. Outsourced content – generated by third parties
f. Meta-software – utility and plug-in software application creation

XI. Alternative Pricing Modes of Commerce Archetypes

A. Commerce

1. Support aspects of trading transactions
2. Focused on tools
3. Alternative pricing strategies

B. Dimensions of commerce

1. Registration
2. Shopping cart
3. Security
4. Credit-card approval
5. One-click shopping
6. Orders through affiliates
7. Configuration technology
8. Order tracking
9. Delivery options

C. Commerce Archetypes

1. Catalog pricing – preset by the seller
2. Auction pricing – highest bidder wins
3. Reverse auction pricing – sellers bid against each other
4. Demand aggregation pricing – buyer demand is aggregated to achieve economies of scale
5. Haggle pricing – users and site negotiate over price

D. Offline integration of the customer interface

1. Context – look –and-feel of the physical store
2. Content – products, services, associated information
3. Community – communication between customers and staff
4. Customization – personalized customer products, services, personalized credit-cards, recognition and privileges at restaurants, airlines, catalogs, and other stores
5. Connection – degree connected to other offline stores
6. Commerce – transaction capabilities of a store, Dutch and English auction, demand aggregation, prepurchase, and remarketed

XII. Schwab’s Customer Interface

A. Context

1. Highly functional look-and-feel
2. Little attention to aesthetics
3. Quick location and process information

B. Content

1. Category killer
2. Information dominant
3. Fits value proposition
 

C. Community

1. Not offered on its site
2. Site provides all necessary information

D. Customization

1. Personalization tools
2. Fits with user friendly platform

E. Communication

1. Number of communication venues between use an site
2. Learning Center
3. Quarterly Investment Magazine
4. Live investment forums
5. Real-time customer service through phone service and in-branch
6. Connection
7. A number offered
8. Hub for mutual funds
9. Original  content and tools
10. Outsources some content such as stock analyzer
11. Hoovers Online

F. Commerce

1. Catalog model
2. Commission discounts to certain traders with volume
3. Advanced software applications

G. Reinforcement among Schwab’s 7Cs

1. Site content reinforces its content
2. Highly functional layout
3. Reinforces context

My Marketing Class

Hello, hari ini saya rasa sangat suka dan happy kerana saya berada di kelas Internet Marketing. Ianya adalah subject kegemaran saya. :)
p:s/ Mood : HAPPY :)